We’re a small team based in the heart of Manchester with a pretty simple mission: making sure our pets live as comfortably as we do. Furto didn't start in a boardroom or through a fancy market research study. It started with Barry, a guy who just wanted better for his four-legged roommates.

Like many of you, Barry found that "premium" often didn't actually mean high quality, and "style" usually came at the expense of durability. He figured there had to be a better way to source accessories that looked great in a modern home but could actually survive a trip to a muddy Peak District trail.